realtor marketing: Great Postcard Idea for Group of Realtors or Office - 09/16/08 10:07 PM
Sick of being washed out in realtor magazines with all other listings?
Still need to get the word out about house listings?
Like Direct mail's effectiveness about being seen without other realtor clutter?
Find it a bit pricey?
Why not group together with yoru office and send out a mailer? It's your own personal billboard for the office and you get in front of your audience. You can distribute it by either using a
radius mailing put it in a distribution of a newspaper or flyers pay someone to continously put them in restaurants or get it added to the local … (0 comments)
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realtor marketing: I made it on Itunes!! Are you Podcasting? - 06/21/08 06:09 PM
I just wanted to share with everyone that I finally made it onto Itunes Here's the link
I made it into Itunes!! Listen to my podcast and subscribe. Please write a positive review for me as it will really boost my ratings.
Podcasting is a great way to increase your knowledge of whatever topic you want. Podcasting allows you to put the power in your hands and get the information you want and block out all the other garbage.
Thanks Travis
Is anyone else podcasting out there? Would love to hear other's opinions, advice, information.
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realtor marketing: Your own FREE Amazon bookstore for your website - 06/21/08 03:14 PM
I wanted to show everyone a really neat tool that might trigger ideas for realtors. You can help educate your clients on real estate investing books, home decor books, staging, mortgage ideas, etc You monitor what you want to provide in your store AND you can make a commission on the sales. This is really amazing and is really powerful the way technology is affecting our businesses and allowing us to be more dynamic and involved in educating our clients. Since easymailmaker.com specializes in helping realtors with their direct mail through our online marketing portal we have supplied direct mail books … (1 comments)
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realtor marketing: Launching a web-site is tough work....... - 06/19/08 07:52 PM
Easymailmaker.com
We've been hard at work and the release of our new direct marketing web-site is fast approaching. Our official release date is next week but I wanted to write and share some interesting points that I've learnt of the last few months.
Keep it Simple.
There is so much clutter out there that when your customer do make it your webpage they can breathe again. Make sure they can find what they want and that it doesn't take too much work to find.
Video Tracking
I'll be monitoring my new sight and the traffic by installing a … (2 comments)
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realtor marketing: Are You Using Postcards to Increase Your Commissions? - 05/04/08 04:44 PM
You know you need to stay in touch with your real estate farming areas to be a leader in Real Estate. Staying in touch with potential listing clients or buyers involves several different strategies. Of course, word of mouth is always the best and most effective strategy, but that takes time and a lot of personal contacts. Top agents just don't have enough hours in the day to make enough personal contacts for word-of-mouth to bring them to the top of the game. One way to put yourself in front of a very targeted audience is to mail out real estate … (6 comments)
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realtor marketing: Newsletter - 04/26/08 09:48 PM
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realtor marketing: Listen to our podcast - 04/22/08 11:48 PM
powered by ODEO
We just finished a tele seminar on the live coaching episodes with Point2.com
We invite everyone to listen to our podcasts on our blog. Sign up for our RSS feed and stay upto date on our new episodes. We wanted to create a Podcast that is focused on defining direct marketing and how it can increase your real estate business using multi-channels. There are many online tools that you can access for free on our website at www.easymailmaker.com with your free account. If you have any questions don't hesitate to ask as Travis Active Rain Blog is all … (2 comments)
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realtor marketing: What is the next big thing in realtor marketing? - 04/22/08 09:43 PM
I’ve been busy working on our recent teleseminar for the live courses at http://www.point2.com I’m speaking on combination marketing and using one of the most standard marketing channels(direct mail) combined with a media channel(the internet) that allows us to capture our new clients information and buying habits without being forceful.
It’s a soft method that allows you to capture important data from your clients(contact info, sign up for newsletter, etc) allows you to track this data quick follow up Here is an article that shows the effectiveness and helps explain PURL’s a bit more. As you can see this is a … (3 comments)
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realtor marketing: PODCAST: Lesson 1 - ***IMPORTANT** Definition of a Campaign - 03/03/08 09:57 PM
Listen to Lesson 1 of 10 and begin to understand how to create a powerful postcard marketing campaign that will engage your customers and boost your results.
PODCAST
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realtor marketing: Free 10 epidsodes of building a successful Realtor Postcard Marketing Campaign - 03/03/08 09:54 PM
How can a little 5.5”x 4.25”piece of paper bring you money? Hard to believe but it is true. There are so many gadgets and flashy web ideas out there to spend money on that we forget about something that is so simple and relates to people.
Think about it. We all grew up just receiving mail from the postman. Not e-mail, not a web card, just good ole fashion mail. If you relate to that then I know your customers will too. There is a certain comfort level when you reach into the mail box because it’s a ritual that you’ve … (2 comments)
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realtor marketing: Boost Realtor Marketing Results with PURL's - 03/03/08 09:50 PM
What the heck is a PURL?
It’s simply a Personalized web-site (URL) that is customized to the person visiting the web site. It is often used with to further increase results with Direct Mail campaigns. On the direct mail piece there would be a web-site listed that would encourage the recipient to log on to the PURL.
How does it personalize it?
When the direct mail recipient logs onto the PURL, the information from the database is used to tailor the web page experience to that person. Moreover, once the individual logs in, the Web site can track the respondent’s … (0 comments)
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realtor marketing: Why Would I Consider Postcard Marketing? - 03/03/08 09:46 PM
What are you going to read first?
A full colour postcard with attractive photos and visible offersA plain envelope with an unmarked sender That’s the beauty of it, you know the answer to the question and it sells.
You’ll get an incredible high readership just because it’s visible and in front of the reader before they even decide to read it. What the recipient reader doesn’t know that whoever has supplied the direct mail campaign may have spent more on the plain envelope campaign than the postcard campaign. There is less labour involved in postcard campaigns and now days full … (1 comments)
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