$180 will get you $45,000
A customer had walked into the office to purchase a lot a few years ago. I was told not to waste my time since the commission on this would be minuscule. I ignored that advice and proceeded to help my client. I sold him an $8000 lot. As it turned out he later asked for my opinion on a condo he had and wanted to know its value. I gave him the market value and asked if I could have the listing. He advised me that he had a friend who was a Realtor and had had it on the market and could get it sold. Again I asked if I could try. He talked it over with his wife and they both said that they liked my "bold but not pushy motivated demeanor". I then created an incentive for the property to sell. He checked it out on the web and taught it was a great idea and had wonder why the other agent hadn't taught of it. Jokingly, I advised that I would stay awake at night and make myself think out-of-the-box for new ideas. As it turned out it sold within 3 or 4 weeks for the full asking price. Apparently I was the talk of the family, because soon after that I sold his son a condo, his brothers house, his nephew house, three of their friends, resold the condo and another house to the same son. The son has since referred me 5 clients.
Not bad for an $8,000 lot sale with a commission of $180 that blossomed into roughly $45,000 in commission from ones family and friends.
Build a relationship and $180 will get you $45,000.