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What to do when your house is not selling?


THE COUNTESSES VILLA
Experience the warmth of this majestic castle-like home sitting high above the Verdugo Woodlands. Treat yourself like Royalty with a property that was originally designed for a Spanish Countess. Walk the path of the Countess as you travel the sweeping stair cases and glide along the Oak peg and grove flooring. Old world charm characterizes this one of a kind beauty. Enjoy the fine woods and unique details throughout. The four foot sunken Olympic Marble Tub provides luxury fit for a King. Cedar closets and masterful built in bookshelves are just some of the many details found within. Enter the observation room, once a secret passage to solitude and prayer, now a modern convenient bonus room. Prepare gourmet meals in a newly remodeled Oak Kitchen with all new modern appliances. Travel the bridge to the private backyard and enjoy peaceful tranquility. Three towers each rising 35 feet high can be seen a mile away. Magnificent craftsmanship defines the huge three bedroom, two masters and three bath Estate home. Are you ready to buy this? I sure was. But it did not sell for several years. Why? "Location, Location, and Location" a. City and Zip Code Future Job Growth was forecasted below the National Average at the time of purchase
b. City and Zip Code Cost of Living was 25% above the National Average
c. City and Zip Code Purchase Price with renovation was 25% above the average Median Home Price
d. City and Zip Code School Expenditure and Teacher Pupil Ratios were below the National Average
e. Adjacent City of items a to d above had worse results
f. The property only had one view the created a tug up in value
g. The property was not in a Deed Restricted Community
h. It was next to Condos that had a visual negative impact
i. The property had minor asbestos
j. The property had minimal but some copper piping remaining
k. The property had minimal but some knob and tub electrical Lesson learned...When buying try to it right the first time. Do not get caught up in the emotion of a beautiful home. Investigate all factors including things like crime or schooling. Each can add up to making a wonderful property impossible to sell in a real estate down turn. TIPS TO USE WHEN SELLING A PROPERTY: 1. List with a superior agent 2. Price the home at a lower point in the market compared to all competition 3. Make it very presentable to buyers (new paint, carpet, clean, neutral colors, remove all personal things and make it look like a show room, rent furniture) 4. Flexible with showings 5. Look for exchange partners (maybe someone will take your property in exchange for another property) 6. Let it go off market each 90 days and then re-list it as a fresh listing
 


 

Ed Ross

Dana Point, CA

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