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Franchise Consultant Speaks in Orlando – A Franchise that Takes off in Topeka might Tank in Tampa - 05/15/09 04:14 PM
Rick Bisio speaks to students about location, demographics and the prosperity of a franchise in different market areas
Orlando, FL - Current economic conditions are causing many people to lose their jobs or suffer cut-backs, resulting in lower pay and/or fewer work hours. Many are forced to work two jobs if they are fortunate to find additional work. Others are going into business for themselves. Rick Bisio, franchise consultant and author of the book, "The Educated Franchisee," is in the right business today. Rick educates entrepreneurs to make good decisions when researching franchises and becoming franchisees.
Rick spoke at … (0 comments)
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Location, Location, Location: How to Determine if a Specific Franchise Will Work in Your Area - 05/15/09 03:47 PM
It is crucial, as part of your franchise education, to compare your franchise territory to other territories in the system. Here are some specific areas to investigate.
Total population numbers
The majority of franchises are sold by territory. The franchisor sets the territory size required to support that particular franchise. Careful franchisors will not knowingly sell a territory that doesn't have the population numbers to support their franchise. But they will sell territories that match their minimum criteria. If you are buying one of those marginal territories, you want to discover that up front, and you want to determine if … (0 comments)
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Rick Bisio, Franchise Consultant, St. Petersburg, explains Mandatory Franchise Marketing Programs - 05/15/09 03:43 PM
The marketing power of a franchise system provides the same advantages as a business with a dozen locations in a market.
St. Petersburg, FL - Rick Bisio is a well-respected franchise consultant and author of the franchise training book, "The Educated Franchisee." Rick speaks at seminars and has trained thousands of entrepreneurs how to make good decisions in the franchise business.
At a recent meeting for aspiring entrepreneurs, Rick gave a lecture about franchises and marketing. Rick said, "One of the several advantages of joining a franchise is the marketing that is made possible when you're part of a … (1 comments)
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Evaluating Franchise Marketing Programs - Hint – don’t let the word “mandatory” color your perceptions. - 05/15/09 03:20 PM
One of the several benefits of joining a franchise is the marketing that is made possible when you're part of a large organization. As I say in Chapter 6 of my franchise book, The Educated Franchisee, the marketing power of a franchise system delivers the same advantages as a business with a dozen locations in a market. The franchisor is significantly more efficient than any independent franchisee can be. Professional marketing materials are expensive and valuable, so having materials provided by the franchisor is a key resource that works to your advantage.
The marketing should drive clients to the franchisees … (0 comments)
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Rick Bisio
Sarasota,
FL
More about me…
FranChioce Consulting
Office Phone: (800) 708-0040
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