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franchise resources: Franchise Consultant Speaks in Orlando – A Franchise that Takes off in Topeka might Tank in Tampa - 05/15/09 04:14 PM
Rick Bisio speaks to students about location, demographics and the prosperity of a franchise in different market areas
 
Orlando, FL - Current economic conditions are causing many people to lose their jobs or suffer cut-backs, resulting in lower pay and/or fewer work hours.  Many are forced to work two jobs if they are fortunate to find additional work.  Others are going into business for themselves.  Rick Bisio, franchise consultant and author of the book, "The Educated Franchisee," is in the right business today.  Rick educates entrepreneurs to make good decisions when researching franchises and becoming franchisees.
 
Rick spoke at … (0 comments)

franchise resources: Location, Location, Location: How to Determine if a Specific Franchise Will Work in Your Area - 05/15/09 03:47 PM
It is crucial, as part of your franchise education, to compare your franchise territory to other territories in the system. Here are some specific areas to investigate.
 
Total population numbers
The majority of franchises are sold by territory. The franchisor sets the territory size required to support that particular franchise. Careful franchisors will not knowingly sell a territory that doesn't have the population numbers to support their franchise. But they will sell territories that match their minimum criteria. If you are buying one of those marginal territories, you want to discover that up front, and you want to determine if … (0 comments)

franchise resources: Rick Bisio, Franchise Consultant, St. Petersburg, explains Mandatory Franchise Marketing Programs - 05/15/09 03:43 PM
The marketing power of a franchise system provides the same advantages as a business with a dozen locations in a market.
 
St. Petersburg, FL - Rick Bisio is a well-respected franchise consultant and author of the franchise training book, "The Educated Franchisee."  Rick speaks at seminars and has trained thousands of entrepreneurs how to make good decisions in the franchise business.
 
At a recent meeting for aspiring entrepreneurs, Rick gave a lecture about franchises and marketing.  Rick said, "One of the several advantages of joining a franchise is the marketing that is made possible when you're part of a … (1 comments)

franchise resources: Evaluating Franchise Marketing Programs - Hint – don’t let the word “mandatory” color your perceptions. - 05/15/09 03:20 PM
One of the several benefits of joining a franchise is the marketing that is made possible when you're part of a large organization. As I say in Chapter 6 of my franchise book, The Educated Franchisee, the marketing power of a franchise system delivers the same advantages as a business with a dozen locations in a market. The franchisor is significantly more efficient than any independent franchisee can be. Professional marketing materials are expensive and valuable, so having materials provided by the franchisor is a key resource that works to your advantage.
 
The marketing should drive clients to the franchisees … (0 comments)

franchise resources: Rick Bisio Speaks to Entrepreneurs in Tampa Florida about Researching a Franchise Resale - 03/20/09 12:33 PM
"Buying an existing franchise will give you a solid franchise education," said Rick Bisio as he shared tips and information about studying an existing franchise
 
Tampa, Fl - Rick Bisio, franchise consultant, spoke to aspiring entrepreneurs at a meeting held in Tampa, Florida.  He discussed franchising as he focused on researching and purchasing existing franchises.  The first tip Rick gave the group was, "Be discreet; most sellers will not broadcast that the business is for sale.  This is positive for you and for the seller.  Selling a business takes time and it is in everyone's best interest if the employees … (0 comments)

franchise resources: Business Opportunity - Franchise for Sale: Rick Bisio, Franchise Consultant Visits Miami to Speak about Buying a Franchise Resale - 03/08/09 09:04 AM
Some franchise candidates wish to gain their mark by starting a franchise business from scratch while others prefer to skip the startup and purchase an up-and-running franchise business
 
Miami, FL --  In today's down economy, with high unemployment, many people are finding themselves out of work and unable to afford the risk involved in starting a new business.  Rick Bisio recently spoke to a group of young entrepreneurs in Miami who were considering going into the franchise business.  Rick discussed the advantages and disadvantages of buying an existing franchise unit.
 
Rick Bisio introduced himself to the group and began, … (2 comments)

franchise resources: Existing Franchise for Sale: The advantages and disadvantages of buying an existing franchise unit - 03/08/09 09:01 AM
Some franchise candidates want to earn their mark by building a franchise business from scratch. Others opt to skip the startup and purchase an up-and-running franchise business.
 
If you consider you might be part of the latter group, here is some franchise information to study before you get your heart set on this path:
1.         Identifying an existing franchise that is part of a well grounded franchise system, fills your needs, fits your skills, at a price you can afford, in an area where you wish to live can take time. Going concerns that match these criteria don't come along … (1 comments)

franchise resources: Franchise Education: The 6 Biggest Mistakes People Make at Discovery Day - 02/18/09 01:03 PM
by Rick Bisio - Franchise Consultant
& Author of the Franchise Book -The Educated Franchisee
  
You've discovered a franchise that appears to be a good fit. You've talked to existing franchisees, read the FDD, and gathered nearly all the franchise information you need. Now it's time for Discovery Day.
 
Discovery Day constitutes a two-way street organized for you to discover more about the franchisor, and for the franchisor to discover more about you. Not all franchisors hold discovery days, but most do.  Discovery Days are generally scheduled at the end of the discovery process and are held at the … (2 comments)

franchise resources: How to Prepare Yourself for the Franchise Ambush, Part II - 02/09/09 04:52 PM
Listening to - and Weighing - Advice
by Rick Bisio - Franchise Consultant
& Author of the Franchise Book -The Educated Franchisee
 
You're in the market to buy a franchise, and you've discovered a concept that you like. You've read the website, went over the marketing materials and examined the Franchise Disclosure Document.  In addition, you've talked to the franchisor a number of times.  While your spouse may not be completely on board, you've kept him or her in the loop. It's looking pretty good so far.
 
Advice that Helps
If you are serious about becoming a franchise owner, … (1 comments)

franchise resources: How to Prepare Yourself for the Franchise Ambush, Part I - 01/30/09 05:00 AM
Don't Shoot Yourself in the Foot!
by Rick Bisio - Franchise Consultant
& Author of the Franchise Book -The Educated Franchisee
 
You know you want to have your own business, and you've find out that franchises can represent the safest and fastest path to success. You begin looking into franchise opportunities and find yourself feeling like a kid in a candy store. There are so many franchises out there! Do you want to own a food franchise? Or maybe a franchise that helps seniors stay in their homes? Do you want to build things? Have a staff? Work from home? 
(2 comments)

franchise resources: Rick Bisio Visits Tallahassee, Florida to Speak to Entrepreneurs about Franchise Ownership – Business to Business vs Business to Consumer - 01/30/09 04:54 AM
When asked to name the first five franchises that come to mind, most people will name business-to-consumer franchises
 
Tallahassee, FL - When entrepreneurs are considering franchise ownership, many think of business to consumer franchises such as restaurant or mailbox type franchises.  When Rick Bisio was recently interviewed, he explained the difference between Business to Consumer (B2C) and Business to Business (B2B) Franchises.  Rick said, "There is another whole world out there!  Business to business franchises is among the fastest growing sectors, offering services to businesses instead of individual consumers."
 
When asked how a business services another business, rather than … (1 comments)

franchise resources: What type of Franchise is Right for You? Franchising: Business to Business vs. Business to Consumer - 01/06/09 09:43 AM
When I speak with people who are considering buying a franchise, I sometimes ask them to list the first five franchises that come to mind. Typically all five are business-to-consumer (B2C) franchises such as restaurant or mailbox type franchises.
 
The purpose of this article is to let you know that there's another whole world out there! Business-to-business (B2B) franchises, which provide services to businesses, instead of to individual consumers, constitute one of the fastest growing sectors in franchising. Products and services range from temporary personnel placement to commercial window cleaning.  They include sign companies, computer support, business coaching, printing, marketing … (0 comments)

franchise resources: Franchise Consultant and Mentor, Rick Bisio, Speaks to Students in Fort Lauderdale, FL about Understanding Franchise Agreements - 11/30/08 03:36 PM
The FDD - Franchise Disclosure Document and Franchise Agreement isn't so scary; in fact, it is typically a standardized document brimming with franchise information
 
Ft. Lauderdale, FL --  Young entrepreneurs who are looking to enter the world of franchising have learned a lot of valuable information by working with Rick Bisio, a highly respected franchise consultant and mentor for franchisees in training.  Rick teaches his students all about researching franchises and choosing one that is right for them. 
 
Rick has discovered that many students are intimidated at the thought of reading and understanding the franchise contract.  In one of … (0 comments)

franchise resources: Your Franchise Agreement is Part of Your Franchise Education according to Franchise Consultant, Servicing Fort Lauderdale, Fl - 11/30/08 01:20 PM
Up until now, it's been kind of fun, hasn't it? This whole ‘franchise education' process? You've told your friends that you're thinking of being your own boss, you've found a franchise that appears to match your goals and desires, you've talked to existing franchisees...and now it's time to read the Franchise Disclosure Document (FDD) and Franchise Agreement.
 
Ugh. It looks and feels heavy and legal. No fun. Scary even. Rest assured that fear at this point is normal and healthy.  What you don't know is that the franchise disclosure document you hold in your hands is a lot friendlier than … (0 comments)

franchise resources: Franchise Consultant in Hialeah, Florida Explains: “Buying” a Franchise vs. Being “Awarded” a Franchise - 11/21/08 06:15 PM
by Rick Bisio - Franchise Consultant
& Author of the Franchise Book -The Educated Franchisee
 
 
Are franchises "bought", "sold" or "awarded"? Is the franchisor's representative in the "franchise development" department or "franchise sales" department?  This may seem like semantics but it is at the core of what a thriving franchise relationship is all about.
 
If you "buy" a franchise it would imply that you have control over the process, much the same as if you were buying broccoli at the grocery store. You simply evaluate the diverse franchises that are available then walk up to the cash register … (0 comments)

franchise resources: Franchise Information Consultant Speaks at a Franchise Training Workshop in Orlando, Florida - 11/13/08 08:08 AM
There are many advantages to buying a proven business buy many people are surprised to learn buying a franchise does not guarantee success
  
Orlando, FL --  Rick Bisio, franchise consultant and noted author of the book, The Educated Franchisee, recently spoke at a workshop designed to provide franchise information to young entrepreneurs who were considering owning a franchise.  Rick believes that even in today's economy, buying a franchise is a wise choice but one must be aware of the common misconception that franchise ownership guarantees success.
 
Rick received a huge round of applause from the attendees who were excited … (2 comments)

franchise resources: Rick Bisio, Franchise Consultant in St. Petersburg, Florida, Discusses Analyzing Franchise Growth When Selecting a Franchise - 11/12/08 08:16 PM
There are a lot of key factors to weigh when choosing a franchise opportunity; Not only must it be a perfect fit for you, it must be one that will be around for a long time
 
St. Petersburg, Fl - Rick Bisio, a franchise consultant and noted author, recently spoke at a workshop for people considering owning their own business.  Rick discussed how to choose a franchise opportunity based on its rate of franchise development.  Rick said, "The rate of growth is an important issue.  A franchise that grows too fast may seem like a good thing at first, but … (2 comments)

franchise resources: Franchise Growth is Key when Selecting a Franchise According to Franchise Consultant, St. Petersburg, FL - 11/12/08 08:14 PM
There are many elements to analyze when selecting the right franchise opportunity. Not only do you need the franchise to be a good fit for you - you are also required to work with a franchisor that will be around for a long time.
 
How can you learn if a franchise system is sound? In the franchise book, The Educated Franchisee we believe in sharing knowledge.  A little franchise education can be helpful in this area.
 
One important measure is the system's pace of franchise growth.
 
Too Fast: Rapid franchise growth may seem like a good thing at … (0 comments)

franchise resources: Tips From Franchise Consultant, Tampa, Florida: Considering a Franchise Business? Consider your Personality - 10/23/08 11:29 AM
efore you begin to investigate a franchise business you need to think hard about whether or not being a business owner is right for you.
 
When you think about owning your own business do you think about the freedom of not having a boss? Do you think a franchise business will ensure your success? Do you see entrepreneurship as a route to a flexible schedule, with no one looking over your shoulder, while you bask in the pride of ownership, and enjoy all that money...
 
If these are the thoughts you have about owning a small business franchise, do … (0 comments)

franchise resources: "Franchise Education" "Buying a Franchise" "Owning a Franchise" "Examining Franchises" - 09/05/08 08:20 AM
The Educated Franchisee, by Rick Bisio, is a complete guide to entering, owning and operating a franchise. 
 
•1)     Preparing Yourself for Business Ownership: The first five chapters of this book are focused on helping the reader decide if business ownership is truly something that makes sense as a career and life choice.
 
•2)     Getting it Right the First Time - How to Examine a Franchise: The second section of the book is focused on educating the reader on how to dissect a franchise system.  Some franchise systems are great but others should are not very attractive investments.  This … (0 comments)

 

Rick Bisio

Sarasota, FL

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