If I don't answer the phone, how do I provide buyer's agents the information they need about my listings?
I realized pretty quickly that agents were calling in asking the exact same questions over and over to which I was providing the same answers over and over.
The questions fell into the following 4 categories:
ITEM 1. How To Show The Property (Days and Times Available/Lock Boxes And Location/Occupancy Status/Special Instructions: Pets.../How To Make An Appointment, Etc.)
ITEM 2. How To Write An Offer On The Property (Where To Send The Offer/What That Offer Must Include/What Happens To Offers After Delivery, Etc.)
ITEM 3. The Status Of A Property (How Many Offers/Status of Offers/Short Sale Negotiation Status, Etc.)
ITEM 4. Information About The Property (Size, Color of Carpet, Disclosures and Reports Available, Etc.)
When an agent called in with a new question I had not been asked before, I just added it to the list.
After doing this for about two months, I took all of most common questions and categorized them by type.
I then looked through the applicable rules, (California State Law, NAR Ethical Guidelines, Local MLS Guidelines, Etc.) to see what information could be or, conversely, had to be released for each listing.
After that, I talked to some much more knowledgeable agents and brokers as to if they thought the information I was giving out that would not to a disadvantage to my seller clients in some way.
Based on my research, I made a list of all of the information I needed for each property I had listed.
I tried some different methods of delivery: (Bulk Email Lists, Integrated Voice Response Systems, or Email Auto Responders).
All proved unsuccessful.
They were either:
1. Too expensive.
2. Unnecessarily difficult to maintain.
3. Were not "buyer agent friendly" enough for different reasons.
I settled on using a website: www.InstructionsForAgents.com.
It's cheap.
It's easy to update.
It's easy to use.
It works 24 hours a day 7 days a week.
It provides far more information that I can provide in a phone call.
If I only had one listing a year, I would still use a website like this instead of relying on a telephone.
If I answered every call from every agent that called in, I would still use a website like this instead of relying on a telephone.
Why?
No matter how diligent I might be about answering calls from other agents:
I could be on the phone with a client.
I could be in the shower.
I could be at a soccer game.
I could be out of cell phone range.
I could be in a meeting or training for hours on any given day.
There is no logical need, in the year 2010, for any buyer's agent to EVER have to wait for me to return a phone call to get the routine information they need about a property I have listed.
The reliance on return phone calls for this purpose makes no sense to me at all.
So...I invite everyone to take a look at www.InstructionsForAgents.com.
Let me know what you think is missing, or what can be improved.
It's a work in progress.
(And I still haven't gotten to everything about why I think this is the best solution available considering all of the alternatives. I will get to that later.)
The more feedback I get, the better it can be.
Thank you very much for your time,
Edward
Check Out The Other Posts In This Series:
Why I Never Answer The Phone When Another Agent Calls-Part I Introduction
Why I Never Answer The Phone When Another Agent Calls-Part II What Kind Of Angry Agent Are You???
Why I Never Answer The Phone When Another Agent Calls-Part III To The Virgins, To Make Much Of Time
Why I Never Answer The Phone When Another Agent Calls-Part IV What Does A Buyer's Agent REALLY Need To Know???
Why I Never Answer The Phone When Another Agent Calls-Part V Out Of Chaos...Order
Why I Never Answer The Phone When Another Agent Calls-Part VI If It's Not In Writing It's NOT Real Estate...
Why I Never Answer The Phone When Another Agent Calls-Part VII Don't Believe Anything I SAY
Why I Never Answer The Phone When Another Agent Calls-Part VIII What Exactly Are You Hiding???
Why I Never Answer The Phone When Another Agent Calls-Part IX How Long Is Your Paper Trail???