Donna & Larry Johnson's (elbow3140) Blog

LISTING STRATEGIES So what's your value proposition?  There are three areas of primary concern for the consumer. Negotiating Skills Marketing Skills Market Knowledge Can you clearly articulate the value the consumer will experience from your negotiating skills, marketing skills and market knowledge?

CALL CONVERSION When you take an incoming buyer call, what are you selling? Most agents say that they are selling "themselves".  Sorry to burst your bubble, but buyers aren't looking to buy "you"; they want to buy a house. So what's the value proposition you offer to the buyer over the phone? Bel...

6 Ways to Ensure a Remodeling Project Pays OffJust a few years ago you could count on getting the bulk of your money back for almost any homeimprovement project you took on. According to a study from Remodeling magazine, the average return on value for an upgrade declined from 87% in 2005 to 64% ...

LISTING STRATEGIES (4) Let's talk about the "Listing Presentation".  It's the one time that you have to verbalize your value proposition and someone else gets to measure whether you are worth it or not. Buyers are easy to work with...they call on a sign, you set an appointment, you ask them if th...

LEAD GENERATION Buyers can be very time consuming, if you don't have a specific SYSTEM in place. Your next series of tips will take you through a system that will funnel well qualified buyers your way, increase your conversion rates and decrease the amount of time you have to spend with them. How...

You Can Change Your Results in Any Market...By Changing the Numbers - Part OneWe have always resisted the old adage that sales is a numbers game- "Make more calls and get more deals." Why have we resisted this old standard? We have always believed that it is not the number of calls that are impor...

Here Come the NumbersWhile we have had some pretty important economic reports released in the past month, as we go to print we have the most important numbers on the horizon. The last day in April, the first quarter preliminary results for the entire economy will be released. The first Friday in ...

Chinese Dry Wall Federal Judge Awards Homeowners 2.6 Million in Critical Chinese Drywall Case RISMEDIA, May 10, 2010-A federal judge in Louisiana has ruled that a Chinese drywall manufacturer must compensate American homeowners who used its product and are now forced to tear it out because it emi...

LISTING STRATEGIES Getting listings will be one of your toughest objectives to overcome and learn.  You will face learning "new" skill sets for any of the following in all your daily activities and in your career.  So why then is getting listings tougher? You have to be more skilled!  Here are th...

Working with Buyers Wouldn't you like to know how buyers find the real estate agent they use? Referred by (or is) a friend, neighbor, or relative 40% Used agent previously to buy/sell a house 13% Visited open house and met agent 7% Walked into/called office and agent was on duty 4% Internet Site ...