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Listing Strategies - 06/27/10 01:20 PM
LISTING STRATEGIES (Example Step 4, - Home enhancement skills) You know the house; clutter, pet aromas, too much furniture and too many personal items. How are you going to make this home presentable for the market? It's simple.... actual photos of before and after pictures where you have hired a professional stager or consulted with the client yourself. How do you verbalize the importance of staging? (Example): "Mr. and Mrs. Seller, how we live in a home is different than how we present the home to the market. Would it make sense for us to stage your home so that (0 comments)
SHOWING THE HOME - 06/24/10 10:09 AM
SHOWING THE HOME Now it's time to get them into the car and start the homes tour .... ??? Of course, that will depend on your market-inventory knowledge. Certainly you can convert all kinds of incoming buyer calls to appointments, but if you don't know the current inventory, you're going to waste a lot of your time, the buyers time, and look very unprofessional. Knowledge is power, do you have market knowledge? Do you know the current inventory? How much time do you spend previewing new listings? This comes under schedule management. We'll give you some ideas on that further into (2 comments)
How to Buy a Foreclosure - 06/24/10 09:54 AM
How to Buy a ForeclosureYou want to buy a foreclosure? Remember, there are both great opportunities and great pressures and pitfalls in this market. First, you have to decide at what stage of foreclosure you want to buy. There are three options: 1. preforeclosure; 2. sheriff's auction; 3. repossession, called REO (for real estate owned by the bank).The safest and best way to buy is when it's a bank-owned property," said Rick Sharga, a spokesman for RealtyTrac, the online marketer of foreclosure properties.Pre-foreclosure: These homes are in the foreclosure process, but they have yet to be sent to auction. Owners are (0 comments)
LISTING STRATEGIES - 06/19/10 11:13 AM
LISTING STRATEGIES How are you verbalizing your marketing skills? (Example Step 3, - Market Knowledge): What is market knowledge? Is it a simple Market Analysis or is there more to it? Do you know the difference between Median Prices vs. Average Sales price? If so, what does it all really mean? How about days on market? Sales price as a percentage of list prices? Are you using Price Banding in your listing presentation? Your commitment is to be the most skilled in presenting and verbalizing your market knowledge. (2 comments)
Lack of Comps Leads to Vicious Cycle in Housing Market - 06/17/10 02:11 PM
A lack of comps is compounding the slide in home lending.Many proposed refinancings and purchase loans have been scuttled because the appraiser could not find enough comparable sales of similar homes. Part of the problem is that lenders have narrowed their definition of an acceptable comp in the past year as part of an overall stiffening of standards. Many appraisers have failed to find the requisite two comps within the prior three months, or even three comps within six months, because there have been so few sales in a given area. This could create a self-fulfilling cycle, where fewer sales lead (1 comments)
INITIAL APPOINTMENT - 06/17/10 08:43 AM
INITIAL APPOINTMENT So congratulations, you have converted an incoming buyer call to an appointment. Now what? Are you going to charge right out the door and start showing houses? I sure hope not. Approach the buyer in the same fashion that you deal with a seller. Do you have a buyer presentation? Do you have a buyer qualification process that you use? Do you have a buyer questionnaire that you use? How do you determine the buyer's wants and needs? Do you immediately connect your buyer with a loan officer to discuss financing options and a prequalification letter? (0 comments)
LISTING STRATEGIES - 06/12/10 03:50 PM
LISTING STRATEGIES How are you verbalizing your marketing skills? (Example Step 2, - Marketing Skills): "Mr. and Mrs. Seller, marketing your home is defined by using cost-effective, results proven strategies to get your home sold....Maximum exposure to the greatest number of potential buyers.... What are your expectations of me in marketing your home?" Sure, you have all the great marketing strategies and tactics to get a home sold, but isn't it important to find out the expectations of your prospect so that you are on the same page! The seller will share with you their expectations and you will write (1 comments)
Via Richard Weisser Coweta Fayette Real Estate: The real estate market has experienced a paradigm shift over the last three years. The buying climate went from the hottest of the hot to an epic ice age in the same amount of time that it takes a foal to make it to the Derby. People still buy houses, but the process is completely different than it was. Everyone is chasing the elusive “perfect” house at the “bargain” price. The anxiety over getting a “deal” overwhelms most buyers, many to the point of quitting the search. In times past, a buyer established criteria (1 comments)
CONVERT THE CALL - 06/10/10 09:56 AM
CONVERT THE CALL When you get that incoming buyer call, they are full of questions and just want answers. How do you gain control of an incoming call? Is it by providing answers or when you ask questions? Just find out what the buyers needs are, then deliver based on those wants and needs. Here are a couple typical mistakes I see when a buyer calls in. The agent goes into sell mode, the agent provides all the information; the buyer graciously accepts the information and hangs up but the needs go un-serviced and the agent doesn't get an appointment. Who (3 comments)
Unmarried Women Trump Men - 06/09/10 10:52 AM
Unmarried Women Trump MenUnmarried women accounted for 21% of home purchases in 2009, while unwed males were 10% of the buyers, according to a National Association of Realtors report in November. It's a dramatic shift from 1981, the first year the numbers were tracked, when single women and men each accounted for 10% of home sales. When the Urban Land Institute hosted its annual real-estate conference in late April, analysts had to remind the audience to expect big numbers from young, single female buyers. "I've given some of my homebuilding clients lessons on how to be gender friendly," said Brooke Warrick, (0 comments)
Prime Time for Owning a Home - 06/09/10 10:35 AM
Prime Time for Owning a HomeIt's prime time for house hunters. Nearly anyone with a decent job and a good credit score can afford to buy in their home towns. More than 72% of American families making the nation's median income of $63,800 a year, could afford to buy a home during the first three months of 2010, according to a report from the National Association of Home Builders and Wells Fargo. The national median home price for the quarter was $175,000. "Homeownership continues its more than year-long trend of remaining within reach of more households than it has for almost (0 comments)
The "Good News" from Europe - 06/09/10 10:29 AM
The "Good News" from EuropeWith all the uproar concerning the European crisis, we must spend a few minutes to look at the bright side. The market's reaction has brought us two very important pieces of good news. First, oil prices have moved significantly lower. Just a few weeks ago we were looking at gas prices hitting $3.00. Now the price of oil is down around 20 percent from its recent peak. What is really extraordinary about this is that the retraction is happening while oil is spilling out into the open waters in one of the largest oil disasters in our (0 comments)
Via Eric Anderson - Fayetteville/Fort Bragg The Anderson Realty Group (The Anderson Realty Group - Paradigm Real Estate): Ways to make your house more marketable
1. Curb appeal: Have you ever seen a house that just appeared tacky to you? Don’t let your house be THAT house. Stick to neutral colors as far as paint goes and simple as far as the yard. A poorly kept yard and an overly kept yard ca both have very negative connotations. It’s obvious why a poorly kept yard would be viewed negatively but you may wonder why an overly kept yard? Well (1 comments)
LISTING STRATEGIES - 06/05/10 12:59 PM
LISTING STRATEGIES "You know the market, you know how to market and you're a great negotiator." But how are you at verbalizing your negotiating skills? (Example, Step One - Negotiating Skills): "Mr. and Mrs. Seller, in your opinion, who do you feel the primary person is that I negotiate with when getting your home sold?" The typical answer you will get is "The Buyer". "Mr. and Mrs. Seller, the most important person I will negotiate with (if it's not your buyer for your listing) is the buyer's agent. The buyer's agent has a relationship of trust with your potential buyer (2 comments)
AGENT BENEFITS (Phone conversion) - 06/03/10 08:42 PM
AGENT BENEFITS (Phone conversion) So what is the benefit for a potential buyer to take the time and schedule an appointment to meet with you? "Would you see value in viewing pictures of the inside of all the homes that fit your search criteria, rather than to drive around and call agents and schedule individual appointments to see the inside of each home?" "Would you see value in reviewing a current snapshot of the market so that you are able to understand the current value of homes that you are researching?" What are some of the other value propositions/benefits that you (0 comments)
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.