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Marketing, Marketing, Marketing
With the slowdown in the economy, the only response I can think of is to market, advertise, and market some more. Of course, that means spending more money, of which less and less is coming in. That means I have to be careful to get the most bang for the buck, to get a measureable return on the marketing dollar.
I don't know what works for you, and in fact, I'm not sure what works for me. I can tell you with absolute certainty what has not worked for me in the past. Here's a partial list of what doesn't work, for me:
Lead providers - I listed them first, because this is akin to snake oil. Internet Listing Services - ranked just below the snake oil. SEO services - The ones I have tried have not been worth a dime.  Doorknocking - Cheap, but worthless; akin to looking for a needle in a haystack. Some things that work, but give very small percentage returns, and require consistent participation:
Postcards - For listings, just solds, personal promotion, farming. Neighborhood newspaper/circular print advertising. Passing out businesscards everywhere. Joining Clubs to network; e.g., Toastmasters, Lions, Rotary, etc. Big Name Magnets on the car. It can't hurt. It's like ... more

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