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"ANOTHER HOUSE SOLD BY X," SHE SAID -- BUT IT JUST AIN'T TRUE
                                                                      
                                                                    Bill Cherry, Dallas Realtor
                                                                             My 43rd Year
                                                                            972 380-7347
                                                                      cherrysells@aol.com
            Real estate sales and marketing is such a peculiar business.  And it's often a business of inference and half-truths.
            Over the past six months or so, I've watched the most interesting pattern.  A longtime agent with one of the large real estate firms got a listing in Lake Highlands.  It was near my house, so when the sign went up, I checked to see what the particulars were.
            There was no question in my mind that the agent had under priced the house by at least $20,000.  We're talking about a house that I felt the recent comparable sales showed it should have been listed for at least $200,000. 
            Within a day of the sign in the yard, the "contract pending" rider went up.  And then came the agent's sign to the yard, proclaiming "Another house sold by X," and with her picture with her toothy grin underneath.
            Within two weeks, her sign appeared on another listing a few doors down, and it was another one that she under priced. And like the first one, within a week the "contract pending" rider went up, and then came the agent's sign in ... more

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