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Bill Bartmann Business Sales Tips: Selling to the Senses
If you run a business that has a storefront, when was the last time you looked around the store to see if you are really selling to your potential.  Selling to your potential does not mean just having an open sign in the door and your newest items on display. Selling to your potential means knowing how people take in information and making sure you are catering to the various ways they may think.
 
Think of the senses - sight, touch, hearing, taste and smell. These are the ways we, as humans, relate to the world. Yet people don't keep this in mind when it comes to selling and setting up their store.
 
Additionally, when people learn, they use one of three senses - sight, touch or sound. Some are more prone to one learning style. Some people are more tuned into sight. Others are more in tune to sound. Still others need a hands on approach to really learn and understand things.
 
Let's look at each of these in a little more details:
 
Sight
 
Bill Bartmann's tip #1 for selling to the senses is to remember the importance of sight. This means you need to ... more

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