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Knowing Your Business
By Coco Clayman-Cook
There is absolutely no substitute for knowing your business.  You can be the nicest most sincere Realtor on the block but if you don't know your business you can't possibly do right by your clients.
It's essential to know your niche market inside and out. If you aren't an expert in your field you need to ask yourself why not!  If you aren't passionate enough about your business to be an expert in your area, you may need to reevaluate.
As a Realtor in today's market you also need to be up to date on all new legislation.  There are new programs available for home buyers that can make the difference in whether your clients can afford a home. 
There are industry wide changes that are also vital to know and understand.  I make a habit of attending workshops and seminars to keep myself abreast of all new developments.  It is an efficient way to keep up with the ever changing market while having an opportunity to network.
Knowing your business is a gift that you give yourself and your clients.  When you know what you are doing enjoy your work more.
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