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Orange you Glad to have Active Rain? Making a Realtor Presentation Relevant

 
    Special thank-you tulips for the AR community!
As a relative newcomer to Northern California, it's important for me to present my staging business, Leslie Olson Interiors, to Realtors face-to-face. The good news is that Real Estate Staging is the rule more than the exception here, and Marin County Realtors are technology and market savvy. The more challenging news for my business is that many of the Realtors have long-term working relationships with other stagers in the area. 
With that in mind, as well as current real estate market conditions, I faced my upcoming Realtor Presentation with great anticipation...yet I knew I had to approach this differently than I might have in the past. I truly wanted this to be relevant for the Realtors attending...and challenged myself not to use the tired and predictable  topics they had seen presented so many times before: De-Clutter - De-Personalize - Neutralize... I vowed that I would not so much as use those words!
And okay to be honest I also wanted them to remember my company in terms of branding -- for the company to have a positive "linger factor" with them as they consider staging projects in the future.
To prepare for the presentation I turned to the rich knowledge base on ActiveRain for ... more

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