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How to Write an Effective Real Estate Prospecting Letter
The impression you make with potential listing clients has always been important - and in this market, it is vital.
When you mail a prospecting letter it may be the only impression your prospect has of you before making a decision. So...Your letters need to convey the message that you are the top agent in your niche and you will make things happen for them.
One way to show them how you can market their homes well is by proving your marketing expertise via marketing yourself well. Think about that for a minute.
Why should a seller trust you to market his or her house if all you can do for yourself is send an "I'm here, hire me" letter?
The letter you send is worth your time and attention. Probably more time and attention than you expect. But it's worth it to write a good, concise letter that shows your prospects exactly what benefits they'll enjoy when they list with you.
The first step, as in ANY business letter, is to focus on your reader. If you're tempted to begin that first sentence with an "I" or a "we" then immediately put down your pen or take your hands from the keyboard and slap ... more

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