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Marketing Success Strategies: Leveraging Your Brand, The Key to Survival
Stop operating in a vacuum and realize that you are part of a team of vendors, suppliers, and service specialists who deliver a product to the consumer.  The key is to create your own team rather than allow the consumer to shop for each resource. This is called leveraged branding. It could be a joint venture (taking online language offline) between a restaurant, a hotel, a florist, and a local gym. These are all resources a guest in town might need and find them all marketed in one place so there is no need to shop further.
This is all about teaming up to effectively market yourself to a shrinking prospect base.  Realize that each of you has unique strengths and by leveraging these you'll go a lot farther than battling it out solo. So, how can you leverage your brand? Build a team of complementary professionals that work with the same target you do.  That means when you create meaningful relationships that are reciprocal you will be able to leverage your branding opportunities to a wider prospect audience.  
Now the chances are you aren't going to team with more than 3-5 fellow professionals. Each of you has been faced with ... more

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