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Cut through the Clutter with IDX Email Updates
Many agents believe that buyers and sellers check their email hourly, looking for generic and sometimes redundant tips about how to buy a home. This is simply not how email works for most buyers.
What is email, really? Email is a medium that demands a lot from the user. Email often forces people to:
Unsubscribe to keep their inbox manageable. Delete all non-essential messages. Leave email where it is and simply ignore 99% of emails.   All new email/newsletter/drip campaigns to arrive often struggle unsuccessfully to catch the reader's attention.
How do you cut through the clutter? Timely, relevant listing information is the key to differentiating via email. IDX software should send your contact a list of newly added properties. This should happen within the first 24 hours of when that listing appears in the MLS.
This information is both timely and critical to the buyer.
How are targeted, timely listing emails different from “DRIP” campaigns? Traditional DRIP campaigns are generic, and relatively easy to replicate. Targeted content is less generic, and much more difficult to replicate. 
Rather than focus on sending DRIP content that may dilute the impact of a new listing email, why not simply attract buyers to ... more

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