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OPEN HOUSE TODAY, Why you should REQUIRE all prospects to sign in
If you're a REALTOR today is like any other weekend day, it's time for your Open House. As a lender I sit open houses from time to time. Sometimes it's with agents whom I have worked with that may have a hot listing, and sometimes it's with a newer agent who would really like to have me there to answer questions of potential prospects coming through. One of the major mistakes I see when I go to a newer or even sometimes seasoned agent's open house is the fact that they are uncomfortable asking everyone who walks in the door to sign the book. They will just let a prospect walk through and say to them, "Let me know if you have any questions". When the prospect finishes their walk through they start heading toward the door, of course without prodding there are usually no questions. Then the agent will say, "Thanks for stopping by" as they wave. It is imparative that you make them sign in. You are taking your valuable time and effort to set up the open house with the sole purpose of hopefully using that lure to catch a prospect who is not tied to another agent and is perhaps looking to buy or sell a home. Prospects know, or if they don't you will educate them, that you are not there to just ... more
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