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Is Being Right Always Right? ~The Good, Bad & Really Ugly of Social Media.
The explosion of social media is changiing the rules of business and marketing. This is an excellent blog on why this is happening (Plus there's some good entertainment here too!) 

Over the past few weeks I have been amazed by infinite power that social media possesses.  There have been some really amazing examples of how social media has changed the entire reputation of major companies that have worked years to build that reputation in a matter of moments through social Media.  There have been good, bad, & really ugly examples that have happened.  All of these examples demonstrate the sheer power of social media.
The Bad- "We're a sue first, ask questions later kind of an organization"
I am sure many of you have heard of the travesty that came about when a Real Estate Company sued a former tenant for $50,000 over a tweet that she made. By this company taking this sort of action, they immediately became known as a "We’re a sue first, ask questions later kind of an organization"  That statement instantly placed the company in the spotlight with some of the worst media possible.  This subject became a trending topic on twitter in less than 3 ... more

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