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The Purple Goose Children’s Boutique in Alexandria, VA
The Purple Goose Children’s Boutique in Alexandria’s Del Ray neighborhood is simply one of a kind.
Tutu’s hang in mass profusion, hair accessories, shoes, and girly girl socks jam the front counter, and trying to see all the merchandise - well, its hopeless!  And these are all good things!

Originally conceived as a consignment shop, the Purple Goose was purchased in 1992 by Paula Hoelzel  and moved to its current location at 2005 Mt. Vernon Avenue.
The shop continued with consignments only for 8 years and then customers started asking for new merchandise.  Today, according to Paula’s daughter, Linda Thompson, 70% of the merchandise is new.  Paula buys what she likes and what she likes is sophisticated, colorful and often European.
(A word about the consignment merchandise - it is immaculate, sometimes actually brand new, high-end, and an incredible bargain.)

Linda Thompson
The Purple Goose is decidedly “girly”.  While there are hats, coats, shoes, scarves, etc. for little boys, the boutique would make Elle Woods deliriously happy.
Two great stories illustrate just what a niche the Purple Goose has created for itself.  First - several years ago when Paula and Linda decided to remodel they hired a decorator who ... more

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