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Your Customer Needs You
October 9, 2009
We have spent hours and hours talking about the importance of customer service and how that should be the foundation of every sale that you make.  We have not talked however, about the importance of customer service after the sale.  I believe that when most people hear the words customer service, they automatically think of the service that occurs during the actual sale.
 
Most salespeople provide quality customer service during the sale because the satisfaction is immediate and it is a means to an end.  In other words, good customer service leads directly to a sale.  However, the top salespeople are not on top because they make one sale to each customer.  They are on top because they make multiple sales to repeat customers.  So, what sets them apart from others?  The difference is that the professional salespeople are providing that same high level of customer service after the sale as well.  I know that people want to buy from their friend in the industry.
 
My automobile guy is my automobile guy because he is my buddy in the business.  We do not socialize very often; in fact, we rarely see each other.  However, he is ... more

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