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Real Estate Opinions - Is it the Pricing or the Marketing?
Real Estate Opinions - What's more important, Pricing the home properly or the marketing?  Yes, I understand the majority of people will say it's a combination of both, but that's not my question.  If you could only do one thing for a listing, would you price it properly and aggressively from day one or would you market the heck out of it and hope for the best? I've recently run into two different situations with sellers who have their homes on the market.  They're both using two different strategies, or at least their agents are. The first one has had the house on the market for 11 months.  He is using an agent who works exclusively in his gated community.  He says they have had 67 showings on the house and never hear anything about feedback.  He says the agent doesn't think it's a good idea to reduce the price because they're not getting feedback that it's overpriced, and he just wants an offer, any offer, so he can have a starting place with negotiations. Since the agent is exclusive to this community and is a member of the country club there, he's assuming she has a lot of marketing in ... more

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