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Why do people buy what they buy? A GOOD BLOG TO READ AND REMEMBER.
I've been stuck indoors the past couple of days working like mad on a new marketing campaign aimed at website developers.   It's taken a lot of time, thought and energy...but it's all coming together nicely.   Last night as I was just drifting off an idea popped to mind and so I headed off to the kitchen for a late night bowl of corn flakes and glass of orange juice to write it down so it would not be lost today.
Ideas are like that.   They can happen at the most unlikely times.
Like most businesses TailgateTags operates on ideas and fresh thinking.   We always work from the end result backwards to achieve the greatest success for our customers......and we try to put ourselves in the customers' shoes and work from their point of view.
EMOTIONS play an enormous part in sales.   I would estimate that 90% of customers use emotion as their main motivation to purchase...or not to purchase.
It's like that in real estate....and it's like that in marketing TailGateTags.   We can explain in infinate detail how good our product is and the benefits it delivers, but if we don't capture "emotion," no amount of information will induce a customer ... more

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