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New Year's Resolution?
New Year's Resolution?
Should I or not?  Over my many years, I have found that making a New Year's Resolution is a lot like setting a sales performance goal, but with a major difference.
In the marketing business, I have always set monthly goals for production.  To be successful in selling, goals normally must be set for shorter terms.  This enables one to quickly recognize when we have not achieved our goal and can quickly re-group and re-set our goal for the next month and get back on target.  Like quitting smoking; it is a short "one day at a time" goal.
The problem I see with a "New Year's Resolution" is that if it is a meaningful goal, how does one know when they are on target and what checks and balances do we have?
If as a Realtor®, I resolve to work harder (easy for me, since I have been very lazy so far,) how do I measure my success?
What happens if I have resolved to sell a house a month and suddenly, come April, I only have one sold and nothing working?
Suddenly, in the fourth month of the year, I now cannot see myself selling eleven more ... more

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