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90 Day Sale Guaranteed, Gimmick or Goldmine?
What is a 90 day sales promotion?
There are a few variations of this sales technique albeit the two most popular being: "I will sell your home in 90 days or my commission is free!" and "I will sell your home in 90 days or I will buy it!" The first one being less risky to the agent for obvious reasons.
Many agents balk at these two so called gimmicks because they seem outlandish and of course if true they show-up all the other agents who are not willing to go out on a limb and be gutsy enough to take the risk. These promotions are no different than any other sales promotions, the prospect must meet a certain criteria before being allowed to participate. Would you give a 0% interest rate on a car loan to a customer who has a 500 credit rating? It the same concept.
I have found these promotion get right to the skinny, you are able to qualify a seller right away to see if they are someone you want to work with (That's right you're qualifying them!). You get quick answers to tough questions right upfront: list price, commission & motivation, not to mention ... more

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