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The Reputation of Your Personal Brand: It is all about Trust!
As a luxury real estate marketing professional your reputation is at the core of your personal brand equity—the value of your brand.  Your reputation, your trust factor can be the deciding factor in selecting you to list a luxury property over your competition or be selected as a buyer’s representative.
Blogging is a great way to build trust over time with potential clients, providing you have something of interest to say on a subject about which you are passionate.  It is a wonderful way to build your reputation and your personal brand in the minds of potential referral sources who do not even know you personally.  But, your column must be follow-worthy and comment-worthy.  If you really want to stand out, it must be “buzz-worthy”. That is, your content must be worthy of sharing with others. To spark word-of-mouth advertising your content must remarkable.
Do you still subscribe to a newspaper? We do, but only to one: the digital edition of the Wall Street Journal where we can customize the content that we want to read and also receive news alerts of things that matter to us the most.  Personalized, customized news is readily available for free, yet we are willing ... more

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