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London - Summer 2012 Olympics - Tally Ho!
"The lesson is clear.  London's  2012 Olympic chiefs must immediately go out and buy themselves a podium, put a 'Property of Team GB' sticker on it and surround it with barbed wire, "
Was the Headline in U.K.'s The Telegraph~
There were those that shook their heads at the chutzpah of Canada's 'Own the Podium' program, yes even Canadians.......but if we take a look at the final medals table -  note of the number 14 against Canada's name.  It was the largest gold medal tally by any country at a single Games in the history of the Winter Olympics.
                                         

So the article goes "If Canada can achieve that kind of success by spending £70 million on preparing its athletes, then Britain should have no qualms about extracting maximum value out of the £260 million in public money pouring into the coffers of its Olympic sport."
But there is a serious point here. The Vancouver Olympics would not have been such a success without 'Own the Podium'.
The victories on ice and snow by Canadian athletes galvanised a nation brought up on self-deprecation.  Old and young, male and female, all of them dressed in Canada shirts and waving maple leaf ... more

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