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Facebook and your business - Is it hurting or helping you?
Is Your Facebook Helping Or Hindering Your Business? So you have a Facebook page to promote your business. Do you know how to use it?
Most Realtors with Facebook pages utilize them to help market listings and keep their Facebook "friends" up to date about the changing market. Some go a step further and also provide information for buyers and sellers designed to make the buying and selling process easier to understand. These are great uses of Facebook, but many Facebook users overlook one very important thing: Using your account privacy settings to ensure that your posts are viewed by the right people.
Before I get into what this entails it is important to understand why Facebook privacy is important. You should ask yourself this question: Did you use Facebook as a personal social network PRIOR to using it for marketing? If so you need to keep reading. If not, consider finishing this article as it will provide some unique insights into the need to Facebook security.
Those who used their profiles as personal social networks PRIOR to using them to boost their real estate business should realize that your personal profile could actually drive away buyers and sellers. Why ... more

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