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SLOW Tech Midwest
The Midwest is coming up short again. Data just keeps showing that technology is more widely accepted on the west coast by agents than here in the Midwest.  Users, however are demanding and searching online equally. There is a growing gap between non adapting agents and the 30 something average buyer.  This will make younger, new agents tons of money. 
Some clips of data from CAR below show the growth steady and strong in online marketing.  Here in the Midwest, the average agent does not even check his/her email daily and is only now are getting past "beepers".  What worked when the market was hot (put up a sign in the yard and a listing in the paper) will not work in a young buyers market.  Buyers currently are searching online (close to 90% start the search online according to NAR) and 30% found the home they bought online in the last 6 months.
Getting average Midwest agents to think realistically (and not traditionally) is like pulling teeth.  A common misconception is that Virtual Tours are for the elite.  "Only high end homes should get this special treatment".  Good thought - and if you look at the amount of income on a high end listing, this makes sense.  However they ... more

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