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Open Houses: To Have Them Or Not?
Real estate professionals are continually weighing the pros and cons of various marketing practices that are used to facilitate the sale of a property. More recently, the traditional practice of an open house is being tossed about as outdated or ineffective and other, more convenient, practices such as virtual tours and online meetings seem to be the argued replacement.
In a recently published article in Realtor Magazine, the value of an open house is examined, especially given that the search for commercial properties and residential homes often begins online for a variety of buyers.  Giving a classic frame for the debate, Realtor states: 
"Some practitioners dismiss the open house, saying it's an outdated custom that's carried on mainly to placate home sellers. Other real estate pros remain devoted to the method. Their track records show that open houses can, and often do, get the property sold... Even when a Sunday afternoon buyer doesn't emerge, the open house serves as a prospecting opportunity, a way to fill their pipeline with future business."
Though it's a common misconception that open houses are merely meet-and-greets that consume a couple of hours at a time, the planning, marketing and follow-up conducted by the realtor is ... more

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