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Full Service Listing Verse Limited Service
One of the things I have to explain to sellers when I'm on a listing appointment is why I can't take a reduced commission to sell their home. My first response is, weren't you paying attention to all the marketing I do for your house to get it sold and do you not understand how much time, energy, and money it costs to do that? Asking a Realtor to take a reduction is like asking you to work a full 8 hour day at the office, with your full duties, and then asking you to only work for 1/2 your salary because the company needs to cut back a little bit. What would you say to your boss? I would hope you would say NO along with a few choice words!Well, a study came out a couple of months ago for the Dallas/ Ft Worth area and it's VERY interesting. One of the results is as follows:*"Limited service listings sold for 1.7% less than typical exclusive-right-to-sell listings and took 17.1% longer to sell."WOW! Let's put that into real numbers. Let's say there is a house that sells for $200,000 in 60 days with a full service REALTOR®, like me. The above ... more

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