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Using Print and Online Advertising Together - The Power of Synergy
For the past couple of years the power of Internet advertising has been highlighted in statistics that show that 80-85% of home buyers see their new home first on the Internet. This has lead many real estate professionals to question the value of more traditional advertising, such as flyers and print ads.
The problem is that this often turns into an "either ... or" discussion (which one is better than the other?) and that totally misses the point that real answer is to use both, together.
Websites for listed properties have a geat value. That's why I construct a comprehensive site for every property I list. They provide a much more complete presentation that is available in limited print space, they are still available long after newspaper ads are in the recycling bin, and they serve a variety of purposes from engaging initial interest in a property to providing those who have already seen the property with an easily available set of pictures or video if small details about the tour are lost to one's memory.
The trouble is, with so many billions of pages out there clamouring for attention on the Internet, what are the chances that your website will ... more

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