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Business Fairs, Trade Shows - Seeking the Elusive ROI
One Call Property Care will have a booth at the Woodbury Days business fair from August 24th -26th. This is our first such foray into booth type marketing, so we are hoping for the best.
Trade shows and business fairs are not cheap. With registration fees, booth setup, tent, banners, marketing materials, insurance, etc. our cost will be somewhere between $600 and $700 - and we have been very economical with all of this. What does this mean in a practical sense? It meanse we need a good Return on Investment (ROI). It also means that we need to sign up 2-3 customers just to break even for the weekend. 
Businesses give away all sorts of goodies at these kinds of events. From magnets and pens to T-shirts and hats, plus a whole range of other imprinted items. These costs can add up quickly, but they also draw people to your booth. I don't know the magic formula, but any comments are greatly appreciated. Does anyone have advice, or insight into what is the best way to attract people to a booth at this sort of event?
-Patrick
www.onecallpropertycare.com
 
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