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Listing Syndication: Know When to Hold 'em, Know When to Fold 'em
Listing Syndication. It's all the rage these days. Not because it really drives buyers and sellers to call your cell phone or email you; but it does seem to cover a lot of marketing bases with a simple click. Or does it? And if it does, how are you using it to the fullest advantage? How can it hurt you? Here is an overview that is super simplified, and give you plenty of thoughts that will make you go 'Hmmmmm': Here is how to use Listing Syndication to your advantage: 1. Include an information page about it in your listing presentation. Don't overpromise; but simply compile a list of logos that you KNOW your listings end up on, so the seller can visualize how far your marketing plan reaches. There are TONS of sites that will syndicate your listing for free and do not cost a dime to add to. *(See reference paragraph below for a list of free ones as of 07/05/2010) 2. If your seller's primary method of communication with you is via email, then use these ads to keep them updated on a weekly/ 10 day/ bi-weekly basis. ... more
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