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Selling A Home: We Are In A Price War And A Beauty Contest
Let's just lay it on the line. This isn't your fathers real estate market. Mortgage bankers and brokers are dealing with new stringent rules and regulations. Real estate brokers and agents have less business to go around. And inspectors and appraisers are doing their jobs on pins and needles. But the folks under the most pressure in the market are sellers of homes.  Falling values, lots of competition, and picky buyers, make for an uphill battle. What is a seller to do? Throw their hands in the air and give up?
Well, believe it or not, some homeowners actually sell their homes in such a market. What is their secret? They realize two things. We are in a price war and a beauty contest. And they are open to responding to such an environment. How does one win both the price war and beauty contest? Well, first lets describe the term.
I wish I could take credit for coining the phrase. After all, its probably the best term I've heard in my fifteen plus years as a real estate professional. This expression was actually repeated, at a real estate seminar last year. The price war comes from the incredible combination of ... more

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