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Where are my leads?
An excellent Post about Lead Generation, and a great way to improve it. The author does a great job providing a step by step guide to one of the most effective ways to generate leads. This is a must read for the Real Estate Professional, especially for those who may be struggling with generating qualified leads. If I had a penny for every time someone told me that! Where are my leads? I have been consulting with Real Estate Professionals for over 10 years and the single most resounding issue whether it be an issue with a website or print media is lead generation. It's an important topic and one that every Real Estate Agent should take seriously. In reality you should be more concerned with lead conversion over lead generation but granted both are important. To be successful though you need to fully understand both. The Problem: Expectations from website owners that a website will generate leads with little or no effort, whether that efforts comes from the website owner or another source. Foot note on Lead Generation: For the sake of this post I will concentrate solely on lead generation via the Internet and more specifically via your real estate ... more
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