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Which comes first, Contact Manager Book or Comparison Matrix?
It has come to my attention that people are looking to my new book to help them pick which contact manager to use. The book does not help you pick one specific CRM by itself, for two reasons.
1) Real Estate Contact Managers/CRMs are constantly changing
2) The Comparison Matrix is regularly updated by the vendors
So why read the book?
All you have to do to get a sense of how little you know about what is involved in purchasing a CRM, is to think about how much bad information is out there about Real Estate agents and the industry in general. In all likelihood, you are as under informed and misinformed about CRMs, as the public is about Real Estate.
So although the Matrix compares all the CRMs, the book explains what features are available, how to use the features, what realistic expectations are, how to understand the comparisons between the products, and much much more.
I have spoken with at least several agents each day for the last couple years about CRM. They tell me what they have used, what they want and why they want it. When I ask them to explain their needs and preferences, virtually without exception they are ... more

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