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Real Estate...It is What It is...Or is It?

Real Estate...It is What It is...Or is It? Most folks in the real estate business have realized over the past 3 years that our business isn't what it used to be--the rules have changed and so have our individual business strategies.  Those who are 'in-the-know' realize that in this everchanging real estate climate, we must no longer just 'keep up with the Joneses' but, rather stay at least a step ahead.
In recent weeks, my listing activity has picked up considerably--not so much in sales but, semi-serious buyers who are interested in getting that '50% off' deal that they've heard so much about.  Their agents bemoan the fact that they can't seem to locate those deals for these clients and we eventually get off track to the 'how's your business?' conversation.  I'm always surprised by so many agents saying things like, "Well, it's not what it used to be in '05!" or "I've certainly gotten alot of my own home projects accomplished these last two years!"
 
When I ask them what they're doing to survive, they seem to all have the same mindset, "It is what it is!"  They truly feel that there's nothing that they can do about ... more

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