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Crowdsourcing: Feeding on the Power of Social Media, Networking and Its Relevance By Amilda Dymi
From changing social behavior to defining business conduct, the explosion of social technology tools through MySpace, Facebook, Twitter and LinkedIn are expected to dramatically revise organizational existence in 2011--and mortgage companies may have to speed up efforts so they are not left behind.
"We ain't seen nothing yet," says technology innovation expert Scott Klososky, author of "Enterprise Social Technology," one of the first books to focus on online publicity.
Years of consulting experience with various organizations that were trying to implement social technology as a tool led Klososky to discover "the unsettling reality that social tech tools are still seen as mere novelties rather than used as a means to measurably improve the bottom line."
Progress has been made in increasing the popularity of these tools, but that improvement appears to be far from enough since lack of awareness is still stopping many organizations from using social media at full potential.
It was the main finding from a yearend 2010 study conducted by FaceTime Communications that surveyed 1,654 information technology managers and end users.
While the actual data showed social networking was present in 100% of cases, IT professionals estimated that social networking was present only on 62% of their networks. ... more

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