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Success is More Than Just a Check
In May of 2010, we asked our members to send us pictures of checks they had received as a result of closings they attribute directly to their participation on ActiveRain. We even offer 2500 points for doing so. We've gotten quite a few success stories, complete with pictures of our members holding checks, in the last 10 months. Recently, we started displaying those stories on the home page of ActiveRain. Immediately, we were contacted by a few members saying they didn't like this new feature and couldn't understand how it had any value to a consumer visiting ActiveRain. My immediate thought was, "Consumers don't visit the home page of ActiveRain. When they end up on ActiveRain, it's usually by doing a search on Google and they end up directly on one of your blog posts". After investigating a little bit, we found this to be true, the vast majority of visits to our home page are by logged in users, or by IP addresses that have logged in to an ActiveRain account in the past. We want those members that aren't as engaged to see that being an active member on ActiveRain can lead to more business, and since our home ... more
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