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The Dorky Active Rain Profile (DARP)
A while back, I wrote a blog about The Dorky Announcement Letter (the DAL). In that blog I tried to explain why the typical rookie announcement of his or her venture into real estate is pretty much a wasted effort because the DAL's are SO boring and SO impersonal and... well... SO dorky!
Most DAL's read something like this:
Dear Mary,
I am pleased to announce that I have recently fulfilled a lifelong dream and have become a licensed real estate professional! Blah blah blah
I decided to join ABC Company due to their excellent reputation and training program. Blah blah blah
I would like to be your real estate consultant for life. Please think of me if you or anyone you know could use the services of a real estate professional.
Love,
Joan
BORING. Does anything in this letter motivate you to pick up the phone or bang out an email?
Okay, so this morning, I'm reading through Active Rain profiles. Why? Because I try to send everyone who joins one of my groups (Selling Soulfully and Introverts are (Sales)People, too a little welcome note. After all, I'm really honored when someone wants to hang out with me ... more

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