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Emotional Buyers & Sellers
I’ve heard that buyers buy with emotion. I have found that to be true many, many times. I’ve been showing a property to buyers that I’ve been working with for a while and I know upon entrance to the property that they want to buy this property. As a buyer’s agent, I try to educate them to look carefully at the infrastructure of the property. They must fight the temptation to fall in love with a property. In this market of foreclosures, the competition for a great deal is fierce at times. Often REALTORS love the fact that buyers buy with emotion. I think sometimes sellers sell with emotion too.  Emotion confuses the situation tremendously. Emotions often cause major mistakes. A wise person is one who is aware of the part that emotion plays in the situation and locates a proper place to put it.
As an agent for the seller (aka Listing Agent), I should help them emotionally detach themselves from their house. To start with, I call it a house versus calling it a home. This is subtle but can help with the emotional detachment process. Sellers should be careful not to factor too much of their “sweat equity” ... more

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