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Writing a Great Tagline for Your Real Estate Business
A tagline is more than just a set of words that people see next to your name or logo and should be distinct a part of your brand identity. In fact, certain taglines are so identifiable that when mentioned on their own, they are instantly associated with the successful brands they are partnered with. Case in point: Adidas’ “Impossible is Nothing,” Apple's "Think different," Burger King’s “Have it your Way” and MasterCard’s “There are some things that money can’t buy. For everything else there’s MasterCard.”
Like call to action statements, taglines are great at capturing people’s attention and curiosity. With just those few words, a tagline can excite and inspire. When applied to your real estate business, it is crucial that your own should also be identifiable, understandable and genuine enough to build trust and distinguish yourself from others.
Here are some samples of great taglines that our clients are using on their real estate websites:
“Your home is extraordinary. Shouldn't your representation be the same? - http://coastalluxuryliving.com/
“Local Knowledge. International Connections.” - http://www.yourcoldwellbanker.com/
“Uniting Capital with Opportunity” – http://www.globalrealty1st.com/
“Four Seasons of Endless Adventure” - http://www.liveparkcity.com/
“Your Connection to the Beach” - http://www.compassrealestateofdestin.com/
“Moorhouse for Your Money” ... more

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