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Luxury Real Estate Marketing: The Joy of Mozzarella and Niche Marketing

We love the concept of niche marketing.  Specialization is a great way to differentiate you in the marketplace, whether you are selling luxury real estate, or any type of real estate.  It is also easy for someone to refer you to their friends and acquaintances.  For example, a niche in real estate is equestrian.  On the Language of Luxury Group on LinkedIn, we have an equestrian group
We recently had dinner at Obika restaurant in Century City.  What attracted us?  The niche—Obika bills itself as a mozzarella bar- (Mozzarella did Buffala Campana) flown in three times a week from cheese makers who use organic Buffalo milk.  Their charcuterie (salami, prosciutto, ham) is also imported from Italy and is of the highest quality. Other fresh ingredients used in the restaurant are provided by local organic farmers.

The picture above is one of the tasting plates we ordered with the freshest of mozzarella known as burratta, and an assortment of charcuterie.  The salami alone was worth the price of admission.  The assorted dessert plate made us swoon with delight, we dove in right in without taking a picture.
Obika is expanding in the United States.  We just have promoted this ... more

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