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Real Estate Marketing Today - Follow The Leader?
Every business needs a concerted marketing plan, but few businesses have both the challenges and opportunities that real estate marketing offers. Realtors are not just selling – or leasing -- properties, they are selling their own services to help buyers and sellers. Real estate agents need a multi-pronged plan to addressthe various demands of selling real estate.
Web Presence. Market smart agents have not just a website, but a presence across a variety of online platforms. Their website will include a blog for local real estate news and events, or they will have an off site blog like this one on Active Rain or a free one on blogger.com. But your web presence should not start and end with a website and a blog – agents should be listed in the top real estate directories, local directories in their markets and professional and business associations. The savvy agent also has an active presence in social media networking – starting with Facebook, Twitter and LinkedIn.
Traditional Media and Direct Marketing. For some Realtors it has been easy to get caught up in online marketing and lose the momentum they’ve built in other media. But smart branding and advertsing practices suggest that direct ... more

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