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Simple Steps To Help Optimize Your LinkedIn Profile For Business

If it helps, think of social media the same way you would your refrigerator or kitchen pantry. There are some things you should always have on hand since you’d be hard pressed to cook anything edible without them. And if you don’t cook, we’re talking eggs and butter, sugar or salt. The essentials.
In the same way, there are certain social-media sites that are more essential than others. Due to its popularity and functionality, LinkedIn is one of those sites. Niche sites devoted to your profession or preferences have their benefits but can’t compete with the sheer number of users and applications LinkedIn offers.
Here are some tips to optimizing your presence …
Your Profile: Since LinkedIn began as a vehicle for job hunters, many people are still under the impression that some form of copy-and-pasted resume is all you need to attract potential business to your LinkedIn page. Truth is, this is a representation of you and, hopefully, one that will be seen by potential clients and partners. Which means, you’ll want to offer up a bit more than your work history. If you have a Twitter page, add it. Add your websites as well. Also, try recommending some ... more

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