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WHAT IS AN ELEVATOR SPEECH?
What is an Elevator Speech? 
ActiveRain is currently running a C O N T E S T to find about YOUR Elevator Speech (also known as an Elevator Pitch). An Elevator Speech is defined as "a SHORT summary used to quickly and simply define a product, service or organization and its value proposition."  The reason that it is called an Elevator Speech is because it is supposed to be short enough (30 to 60 SECONDS) to present to someone if you were riding in an elevator and trying to get the person interested in what your business can do for them. For someone to say, "I'm a Lawyer for Non-Profits" is to possibly turn others off immediately.  But for them to say, "I'm saving the people who are saving the World!" is to grab their attention and make them want to know more about you.  THEN you smile and explain to them that you are a Lawyer for Non-Profits, and what that looks like, in approximately 30 seconds. It is a SHORT speech that you have crafted and finely tuned, and then memorized it until you can say it in your sleep.  It is a hook to make them want ... more

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