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Don't Give Up On Your QR Code Marketing!

There are so many theories on QR code use in advertising...One thing I know for sure...they are the first viable step to bridge the gap between the digital realm and the print advertising arena. As real estate agents, we can take a look at the angles some of the giants of advertising are using in their new ad campaigns.
When I checked my mail everyday this week, I've gotten at least one holiday catalog per day with QR codes intermittently put throughout that are strategically placed. One that pops tot he top of my mind is the Wal-mart Toy Wishlist Catalog. There is a QR code on each page directing you to that department of Walmart.com. Parents can go directly to the web page that hosts all the toys on that page to purchase with ease. How great are QR codes in this situation? Get a sale or a lead while your business or products are still top of mind...no needing to go sit at the computer, just scan with your phone.
Let me get to the point. QR codes are not going to be THE technology for years to come. They will simply be the first step in bridging ... more

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