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The Most Important Skill Necessary For A GREAT Listing Agent?
The Most Important Skill Necessary For A GREAT Listing Agent?
Analyzing statistics?
Good follow-up skills?
Closing techniques?
Time management?
Photographer?
Ad copy writer?
Efficient Open House Planner?
the list of an agent's duties goes on and on and on...........
 
Well, what about this habit or skill.....
What about engaging and getting the attention of consumers on social media?!
According to the book, Socialnomics by Erik Qualman, consumers will no longer search for a product or service........products or services will find us via social media.
Qualman's research revealed that only 14% of consumers trust advertisements, however 78% trust peer recommendations. So, perhaps the habit of placing an ad in the local paper or homes magazine is not only old-fashioned but is in fact, out-dated and ineffective.  Perhaps the agent  who concentrates on direct mail could be out-of-sync with the buying public? 
Maybe, just maybe the agent who is well-versed on Facebook, Youtube, Linkedin, Twitter and blogging is not only the most modern and informed Realtor, they may be the most effective?
Don't get me wrong, an agent still needs to possess all of those skills listed above.
Realtors still need to keep and utilize many marketing tools in their arsenal, but in my humble ... more

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