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Competition Crushing Tools & Myth Busting Mindsets for Expireds
While there are tens of thousands of agents across North America competitively out-listing their peers by making Expireds their niche market of choice, there are still some surprisingly pervasive myths floating around out there about working this demographic.
So, let’s put on our “Myth-busters” hat for a moment and take a look at some common misconceptions:
1.  All Expired Listing Sellers are MEAN. Come on now – all of them?  In truth, most sellers whose listings have expired are just like other sellers with two differences.  First, they’re usually MORE motivated to get their homes back on the market and SOLD because the “clock” has been ticking longer and they often need to move quickly.  Secondly, they may be frustrated, discouraged or yes, even angry that they didn’t get the results they were looking for the first time around.  That doesn’t make them mean – it makes them human beings.  It’s YOUR job to earn their trust, treat them with respect, develop a relationship and make them raving fans.
 
How do you help develop that relationship? Consistent communication, professional presentation tools and a can-do attitude.  Try the “7” series of our 3-7-27 Expired Postcard templates – they’re perfect for ... more

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