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Mastering Your Domain
Mastering Your Domain
Okay, I’ll admit it, I’m an Inman News junkie!  It’s a bit difficult to keep up with the amazing minds who write for Inman but, I do enjoy trying!  
In a recent article, “How to turn leads into real estate clients,” there was a lot of great information contained within but, in my opinion, the main part of that article truly had nothing to do with the title itself.
“Many real estate professionals don't understand that a website needs to be tweaked and measured..”  This single statement is, to me, the most important part of this post!  We all have our style of working leads and we all have our preferences as to what our websites should reflect about our particular areas.
I believe that many agents miss the 'big' picture with regards to converting the consumer on their site though.  Tweaking and measuring success on one’s blog and website is critical for success.  I have received numerous calls and emails about my thoughts regarding agents’ sites.  The key to a successful site is knowing your own consumer, understanding your consumer and giving your consumer what they want.
Sounds pretty simple, doesn’t it?  Well, it truly is ... more

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